FASHION LABEL: Morpeth’s Katie Maree McIntyre has launched her own online fashion business. Picture by STUART SCOTTKatie Maree McIntyre has taken her love for fashion and launched her own label online.
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Simply called Katie Maree, the label caters to women who want quality evening ware with classic lines.

“It’s been a dream since I was little,” the 21-year-old from Morpeth said.

Miss McIntyre studied textiles and commerce at the All Saints College, Saint Mary’s campus, and has completed a Diploma in Fashion Design at Newcastle TAFE.

With that experience she has lovingly crafted a line of seven garments that form the winter range, in the competitive $70 to $190 price range, and will soon release her spring ­collection.

“I pride myself in using quality fabrics and I’m interested in making a classic, stylish look that’s always in trend,” she said.

Like many new businesses there have been challenges, but Ms McIntyre was committed to the long haul.

Since establishing a small workshop from her wages as a bar attendant, she has set up a website complete with online checkout and electronic payment facilities.

The challenges haven’t stopped there.

“Sourcing quality fabric was reasonably hard at the start too,” she said. “[But] the hardest thing is getting my name out there. Hopefully once people realise I’m a local designer with quality fabrics, [sales] might really get going.”

For the time being the young designer handles every aspect of the business from design to ­pattern making and sewing, along with the ­bookkeeping and online orders.

FASHION LABEL: Morpeth’s Katie Maree McIntyre has launched her own online fashion business. Picture by STUART SCOTT

Miss McIntyre wants to expand the business with the consignment of garments through ­boutique stores and put one or two sewers on the books.

There are strictly no plans to outsource the manufacturing, she said.

“I want to keep it all Australian-made which makes it a standout these days,” she said.

It helps that Miss McIntyre has a strong role model in her aunty, Lisa Brown, who has a ­successful label on the Gold Coast.

“I would love to go down that track and ­create a good name for myself,” Miss McIntyre said.

“It’s always interested me how designers can keep making new looks and reinventing past trends.”

Her future plans also extend to a range of casual ware.

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